Custom activations are ideal for Exhibitors who want to create a memorable experience that perfectly aligns with their brand, engages their audience, and enhances the event as a whole. 

Whether you’re aiming for fun, interactive visitor engagement or sophisticated data capture and lead generation, a tailored Smart Band activation can elevate your presence at Fieldays.

Key benefits of custom activations:

• Stand out from the crowd: Differentiate yourself with a bespoke activation that reflects your unique brand identity.
• Engage visitors in new ways: Delight attendees with interactive experiences—whether it’s games, quizzes, photo booths, or VR activations.
• Collect meaningful data: Capture detailed visitor insights in real time and use custom data fields to qualify leads and gather insights.
• Fully integrated solutions: We'll seamlessly integrate your custom activation with our Smart Band system for efficient data capture and real-time lead management.
• Increased ROI: Measure engagement and track how your activation contributes to achieving your event goals.

Custom activations are brought to life by our event technology partner Satellite.

1. Consultation
   Start by speaking with one of our digital specialists who will guide you through the process and help define your activation objectives. From creative concepts to technical requirements, we’re here to ensure your activation aligns with your vision.
    
2. Design & development
   Once we understand your goals, we’ll design a custom solution tailored to your needs. Whether it’s a game, survey, touch screen experience, or anything in between, we’ll work with you to create the perfect experience for your audience.
    
3. Integration & setup
   We’ll integrate the activation into our Smart Band system, ensuring data is captured in real-time and available through your Exhibitor Portal. Our team will assist with setup and provide on-site support during the event to ensure everything runs smoothly.
    
4. Engage & collect data
   Your visitors will interact with the activation and provide valuable information, which is instantly available for export to your CRM or marketing platform. Track engagement and monitor your ROI through the exhibitor portal.
    
5. Post-event follow-up
   After the event, you’ll have access to all collected data, making it easy to follow up with leads, measure success, and refine your strategy for future events.

Create fun, interactive games where visitors use their Smart Band to participate and instantly receive rewards or prizes.

Engage visitors with a digital "spin to win" wheel, where they tap their band for a chance to win exciting prizes.

Set up a branded photo booth where visitors tap their Smart Band to take pictures and instantly receive digital copies, all while capturing their contact details.

Offer exclusive access to special events or areas using VIP lanyards that can be linked to PIU tickets.

Set up a touchscreen activation where visitors answer questions or interact with your content to access discounts, free trials, or product info.

Run a competition with multiple entry points, using Smart Band to track visitor interactions and store their entries.